Pioneer SC-LX90 Home Theatre Receiver

AIR Studios Tuning is a benchmark of high fidelity sound. What it means is that engineers from AIR Studios have put the system through rigorous tuning, determined to deliver audio output that is as pure and precise to the original as possible.

AIR Studios was founded by Sir George Martin, legendary Beatles producer and Academy Award-nominated composer. Sir Martin is also one of music's most versatile and imaginative talents.

Established in 1969, London’s AIR Studios is now a state-of-the-art recording complex with matchless facilities for film scoring, rock, pop, classical and orchestral work, postproduction and live events.

Many of the world's most popular and renowned musical talents have worked in this unique and inspirational recording environment.

Put simply, HD Digital Film Direct means “Master Quality”: what you see and hear on your flat-screen is exactly as the film-makers intended. Absolutely true to the original.

We’ve applied this standard as a label (see the logo on the right) to those of our products that accurately handle 24fps (frames per second) movie content; this will help you make the right product choice for the true HD movie experience.

Films are typically shot, developed and encoded for cinema reproduction at 24fps.

Regular PAL broadcasting and DVD have always played these images back at 25 fps (50Hz).

This has the effect of speeding up images and raising the pitch of sounds and voices.

But, the new high definition discs, like Blu-ray Disc, offer you access to a digitised ”true to the original” copy of the theatrical movie content.

We offer a product range that is perfectly matched for bringing the real cinema experience into your home: switching amplifiers, Blu-ray Disc players and flat-screen TVs with our trademark screening of 24fps source input at 72Hz (3 images displayed per original frame).

MCACC stands for Multi-Channel Acoustic Calibration System.

It's an automatic sound field adjustment system that enables you to precision-tune your system to your living room, just like a sound professional, but with minimum effort.

A microphone monitors the sound environment and an equaliser (either 5 or 9-band, depending on which model of amplifier you have) optimally adjusts the sound parameters.

The result sounds like a professional recording engineer has fine-tuned your amplifier or home cinema system.

MCACC was created as a joint effort between ourselves and professional sound engineers at AIR Studios; it's unique to Pioneer, so you won't find it on any other products.